:root{
  --bg:#0b0f1a; --bg2:#0f1422; --panel:#131a2b; --panel2:#172037;
  --line:#243049; --ink:#eef2fb; --muted:#9aa7c2; --faint:#64708c;
  --amber:#ffb24c; --amber2:#ff8a3d; --red:#ff5d6c; --teal:#36d6c3; --green:#5be08a;
  --blue:#5b8dff; --shadow:0 20px 60px rgba(0,0,0,.45);
  --serif:"Iowan Old Style",Georgia,"Times New Roman",serif;
  --sans:-apple-system,BlinkMacSystemFont,"Segoe UI",Inter,Roboto,Helvetica,Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:
  radial-gradient(1200px 700px at 80% -10%,rgba(91,141,255,.10),transparent 60%),
  radial-gradient(900px 600px at -10% 20%,rgba(255,138,61,.08),transparent 55%),
  var(--bg);
  color:var(--ink);font-family:var(--sans);line-height:1.6;-webkit-font-smoothing:antialiased}
a{color:inherit}
.wrap{max-width:1080px;margin:0 auto;padding:0 22px}

/* NAV */
nav.top{position:sticky;top:0;z-index:50;backdrop-filter:blur(12px);
  background:rgba(11,15,26,.72);border-bottom:1px solid var(--line)}
nav.top .wrap{display:flex;align-items:center;gap:18px;height:58px}
nav.top .brand{font-weight:700;letter-spacing:.2px;margin-right:auto;font-size:15px}
nav.top .brand b{color:var(--amber)}
nav.top a.link{color:var(--muted);text-decoration:none;font-size:13.5px;padding:6px 2px;border-bottom:2px solid transparent}
nav.top a.link:hover,nav.top a.link.active{color:var(--ink);border-color:var(--amber)}
@media(max-width:760px){nav.top a.link{display:none}}

/* HERO */
header.hero{padding:90px 0 70px;position:relative;overflow:hidden}
.eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:12px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--amber);font-weight:700;margin-bottom:22px}
.eyebrow .dot{width:7px;height:7px;border-radius:50%;background:var(--amber);box-shadow:0 0 0 4px rgba(255,178,76,.18)}
h1.title{font-family:var(--serif);font-weight:600;font-size:clamp(38px,6.4vw,72px);line-height:1.02;
  margin:0 0 22px;letter-spacing:-.5px}
h1.title em{font-style:italic;color:var(--amber)}
.lede{font-size:clamp(17px,2.2vw,21px);color:var(--muted);max-width:640px;margin:0 0 34px}
.hero-stat{display:flex;flex-wrap:wrap;gap:30px;margin-top:14px}
.hero-stat .big{font-family:var(--serif);font-size:clamp(48px,9vw,86px);line-height:1;font-weight:600}
.hero-stat .big.warn{color:var(--amber)}
.hero-stat .cap{color:var(--muted);font-size:14px;max-width:240px;margin-top:8px}
.scrollcue{margin-top:54px;color:var(--faint);font-size:13px;letter-spacing:.12em;text-transform:uppercase}

/* SECTIONS */
section{padding:64px 0;border-top:1px solid var(--line)}
.sec-eyebrow{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--faint);font-weight:700;margin-bottom:14px}
h2{font-family:var(--serif);font-weight:600;font-size:clamp(28px,4.2vw,42px);line-height:1.08;margin:0 0 16px;letter-spacing:-.3px}
h2 em{font-style:italic;color:var(--amber)}
.sec-intro{color:var(--muted);font-size:17px;max-width:680px;margin:0 0 34px}
.kicker{color:var(--teal)}

/* CARDS / GRID */
.grid{display:grid;gap:18px}
.g2{grid-template-columns:1fr 1fr}.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}
@media(max-width:820px){.g2,.g3,.g4{grid-template-columns:1fr}}
.card{background:linear-gradient(180deg,var(--panel),var(--bg2));border:1px solid var(--line);
  border-radius:16px;padding:22px;box-shadow:var(--shadow)}
.card h3{margin:0 0 4px;font-size:15px;color:var(--ink)}
.card .sub{color:var(--faint);font-size:12.5px;margin-bottom:14px}
.stat{font-family:var(--serif);font-size:44px;font-weight:600;line-height:1}
.stat.amber{color:var(--amber)}.stat.teal{color:var(--teal)}.stat.red{color:var(--red)}.stat.blue{color:var(--blue)}
.stat-cap{color:var(--muted);font-size:13.5px;margin-top:8px}
.chart-box{position:relative;height:340px}
.chart-box.tall{height:420px}

/* PARADOX bar */
.paradox{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:18px;margin:10px 0 6px}
@media(max-width:680px){.paradox{grid-template-columns:1fr;text-align:center}}
.paradox .num{font-family:var(--serif);font-size:clamp(40px,8vw,72px);font-weight:600;line-height:1}
.paradox .arrow{color:var(--faint);font-size:26px}
.paradox .good{color:var(--teal)}.paradox .bad{color:var(--amber)}

/* FUNNEL */
.funnel{display:flex;flex-direction:column;gap:12px;margin-top:8px}
.frow{position:relative;border-radius:12px;padding:18px 20px;border:1px solid var(--line);
  background:var(--panel);overflow:hidden}
.frow .bar{position:absolute;inset:0;background:linear-gradient(90deg,rgba(91,141,255,.22),rgba(91,141,255,.05));z-index:0}
.frow.s2 .bar{background:linear-gradient(90deg,rgba(54,214,195,.22),rgba(54,214,195,.05))}
.frow.s3 .bar{background:linear-gradient(90deg,rgba(255,178,76,.26),rgba(255,178,76,.06))}
.frow .inner{position:relative;z-index:1;display:flex;justify-content:space-between;align-items:baseline;gap:14px;flex-wrap:wrap}
.frow .tag{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);font-weight:700}
.frow .val{font-family:var(--serif);font-size:34px;font-weight:600}
.frow .desc{color:var(--muted);font-size:14px;flex-basis:100%}

/* MAP (tile cartogram) */
.maplayout{display:grid;grid-template-columns:1.15fr .85fr;gap:26px;align-items:start}
@media(max-width:880px){.maplayout{grid-template-columns:1fr}}
.tilemap{display:grid;grid-template-columns:repeat(7,1fr);gap:7px;aspect-ratio:7/8}
.tile{border-radius:9px;display:flex;flex-direction:column;align-items:center;justify-content:center;
  border:1px solid rgba(255,255,255,.06);cursor:default;transition:transform .12s ease, box-shadow .12s;color:#06121f}
.tile:hover{transform:translateY(-3px) scale(1.04);box-shadow:0 10px 24px rgba(0,0,0,.5);z-index:2}
.tile .uf{font-weight:800;font-size:13px;letter-spacing:.02em}
.tile .tv{font-size:10px;font-weight:700;opacity:.8}
.legend{display:flex;align-items:center;gap:10px;margin-top:14px;color:var(--muted);font-size:12.5px}
.legend .scale{height:10px;flex:1;border-radius:6px;
  background:linear-gradient(90deg,#7a2533,#c25a2e,#d99a3a,#3fae7a,#36d6c3)}
.maptip{min-height:1px}
.maptip .panel{background:var(--panel2);border:1px solid var(--line);border-radius:14px;padding:18px}
.maptip h4{margin:0 0 2px;font-size:18px}
.maptip .reg{color:var(--faint);font-size:12.5px;margin-bottom:12px}
.kv{display:flex;justify-content:space-between;border-top:1px dashed var(--line);padding:8px 0;font-size:14px}
.kv:first-of-type{border-top:0}.kv b{font-weight:700}

/* TABLE */
.tablewrap{overflow-x:auto;border:1px solid var(--line);border-radius:14px}
table{border-collapse:collapse;width:100%;font-size:14px;min-width:560px}
th,td{padding:11px 14px;text-align:right;border-bottom:1px solid var(--line)}
th:first-child,td:first-child{text-align:left}
thead th{color:var(--faint);font-weight:700;font-size:12px;letter-spacing:.04em;text-transform:uppercase;position:sticky;top:0;background:var(--bg2)}
tbody tr:hover{background:rgba(255,255,255,.03)}
.pill{display:inline-block;padding:3px 9px;border-radius:999px;font-weight:700;font-size:12px}
.bar-cell{position:relative}
.bar-cell .b{position:absolute;left:0;top:0;bottom:0;background:rgba(91,141,255,.18);z-index:0;border-radius:0 6px 6px 0}
.bar-cell span{position:relative;z-index:1}

/* CALLOUT */
.callout{background:linear-gradient(135deg,rgba(255,178,76,.14),rgba(255,93,108,.08));
  border:1px solid rgba(255,178,76,.32);border-radius:16px;padding:26px 28px;margin:28px 0}
.callout p{margin:0;font-family:var(--serif);font-size:clamp(19px,2.6vw,26px);line-height:1.35}
.callout p b{color:var(--amber)}

/* METHOD / FOOTER */
.meth{color:var(--muted);font-size:14.5px}
.meth li{margin-bottom:8px}
.meth.checks{list-style:none;padding:0}
.meth.checks li{position:relative;padding:12px 16px 12px 40px;border:1px solid var(--line);border-radius:12px;
  background:var(--panel);margin-bottom:10px}
.meth.checks li::before{content:"✓";position:absolute;left:14px;top:12px;color:var(--green);font-weight:800}
.meth.checks a{color:var(--blue);text-decoration:none;border-bottom:1px solid rgba(91,141,255,.4)}
.meth.checks a:hover{color:var(--ink)}
.sources{display:flex;flex-wrap:wrap;gap:10px;margin-top:18px}
.src{background:var(--panel);border:1px solid var(--line);border-radius:999px;padding:7px 14px;font-size:12.5px;
  color:var(--muted);text-decoration:none;transition:border-color .15s,color .15s}
.src b{color:var(--ink)}
.src:hover{border-color:var(--amber);color:var(--ink)}

footer{padding:0 0 60px;color:var(--faint);font-size:13px;border-top:1px solid var(--line);
  background:linear-gradient(180deg,rgba(255,178,76,.05),transparent 40%)}
.foot-claim{font-family:var(--serif);font-size:clamp(26px,4.4vw,44px);line-height:1.1;color:var(--ink);
  margin:0;padding:56px 0 40px;letter-spacing:-.4px}
.foot-claim em{font-style:italic;color:var(--amber)}
.footgrid{display:grid;grid-template-columns:1fr auto;gap:40px;align-items:end;
  padding-bottom:34px;border-bottom:1px solid var(--line)}
@media(max-width:760px){.footgrid{grid-template-columns:1fr;align-items:start}}
.footcol .footnote{margin:16px 0 0;max-width:430px;font-size:13px;line-height:1.6}
.footcol.author{text-align:right}
@media(max-width:760px){.footcol.author{text-align:left}}
.byline{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-bottom:4px}
.authorname{font-family:var(--serif);font-size:26px;color:var(--ink);margin-bottom:14px}
.btn-linkedin{display:inline-flex;align-items:center;gap:9px;background:#0a66c2;color:#fff;text-decoration:none;
  font-weight:700;font-size:14px;padding:11px 20px;border-radius:999px;transition:transform .12s,box-shadow .12s,background .12s}
.btn-linkedin:hover{background:#0b76e0;transform:translateY(-2px);box-shadow:0 10px 26px rgba(10,102,194,.4)}
.footbottom{padding-top:22px;color:var(--faint);font-size:12.5px}
.mcpbadge{display:inline-flex;align-items:center;gap:8px;background:var(--panel);border:1px solid var(--line);
  border-radius:999px;padding:6px 13px;font-size:12.5px;color:var(--muted)}
.mcpbadge .g{width:8px;height:8px;border-radius:50%;background:var(--green);box-shadow:0 0 0 4px rgba(91,224,138,.16)}

.reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s ease}
.reveal.in{opacity:1;transform:none}

/* GEO personalização */
.geoline{margin-top:30px;display:flex;align-items:center;gap:12px;flex-wrap:wrap;
  background:linear-gradient(135deg,rgba(91,141,255,.14),rgba(54,214,195,.06));
  border:1px solid rgba(91,141,255,.32);border-radius:14px;padding:14px 18px;max-width:640px;
  animation:geoIn .6s ease}
.geoline .pin{font-size:18px}
.geoline b{color:var(--ink)}
.geoline .go{margin-left:auto;background:var(--amber);color:#06121f;border:0;border-radius:999px;
  padding:8px 16px;font-weight:700;font-size:13px;cursor:pointer;text-decoration:none;white-space:nowrap}
.geoline .go:hover{filter:brightness(1.07)}
.geoline .swap{color:var(--muted);font-size:12.5px;cursor:pointer;text-decoration:underline;background:none;border:0}
@keyframes geoIn{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}

.geobanner{background:linear-gradient(135deg,rgba(255,178,76,.15),rgba(255,93,108,.07));
  border:1px solid rgba(255,178,76,.34);border-radius:14px;padding:18px 22px;margin:0 0 22px}
.geobanner .big{font-family:var(--serif);font-size:clamp(20px,3vw,28px);line-height:1.3;margin:0}
.geobanner .big b{color:var(--amber)}
.geobanner .sub{color:var(--muted);font-size:13.5px;margin-top:8px}

.geopick{display:flex;align-items:center;gap:10px;margin:0 0 18px;color:var(--muted);font-size:13.5px;flex-wrap:wrap}
.geopick select{background:var(--panel);color:var(--ink);border:1px solid var(--line);border-radius:10px;
  padding:8px 12px;font-size:13.5px;font-family:inherit;cursor:pointer}
.geopick select:focus{outline:none;border-color:var(--amber)}

.tile.me{animation:tilePulse 1.4s ease-in-out 3;box-shadow:0 0 0 3px var(--ink),0 0 22px rgba(255,255,255,.45);z-index:3}
.tile .meflag{position:absolute;margin-top:-34px;font-size:14px}
@keyframes tilePulse{0%,100%{transform:scale(1.05)}50%{transform:scale(1.14)}}
.tilemap{position:relative}